What Ads Say Essay -- essays research papers

Effective writeMuthyalaWhat Ads Say/What We RememberAfter any, advertisements are purely functional things, and thereof the criterion is their success as advertisements and not as works of art. - H.R.H. the Duke of EdinburghWell, yes. Although recognisable works of art are commonly used in advertisements, the ads themselves volition to the highest degree likely never end up in the louver. With nigh(prenominal) of those mediums, though, you leave behind notice that an individuals computer storage level allow be remarkably similar. Most deal could identify Whistlers Mother, although they could not cite any gender inequality issues concerning the painting. Similarly, people could echo that people say Wazzuuup in Budweiser commercials even if they did not know who was aspect it to whom, or how often. The strength of ads like these, then, is the staying power of any or on the whole aspects of their message, no matter how much it has to do with the actual product. Example He y man, what do you think of Budweiser beer? WAZZUUUP This makes absolutely no sense, but it would be a amazingly common response, based solely on the publics retention of the advertisement. No matter what methods or messages an ad uses to promote its product, what people remember from it is very arbitrary.In the Ben Sherman ad, three men and a adult effeminate are enjoying a picnic. at that place seems, however, to be no interaction at all between the men and the woman. The guys Lively 2are raise in everything but the woman, and are spaced out around the covering at a good distance from her, not even spirit in her direction. The two in the back seem to be having some sort of exchange judging from their expressions, and the third is simply gazing off into the fire. There is food at the picnic, but so far no iodin is eating, they are just drinking. There is a definite difference in alcoholic preference, though, as the three men are enjoying bottles of beer, and the woman has el ect champagne. There is no need to go into the inherent maleness of beer, so the woman is beingness classy and feminine by opting for the bubbly. So, while being ignored by the men and drinking her champagne, the woman uses the fiery surroundings to cook. As Susan Bordo said in her essay Hunger as political theory, Despite the increasing participation of women of all ages a... ...e aggression, Lively 4female submission, and physical beauty are intrinsic to great lovemaking. The assumption that all these go hand in hand disqualifies a very enlarged portion of the ads potential clients. Despite the qualities of this ad that would villainy a lot of people, ten pages after you read it you would be much likely to simply remember that It was round sex and it turned me on. The way the ad plays on its strengths the overwhelming popularity of sex assists the reader in forgetting, or overlooking completely, its weaknesses.Beyond the obvious messages in intimately advertising, it is important to pay attention to the aspects of the ad that stick out, the parts that you will be repeating to yourself for the next couple of days and you will not know why. There is so much emphasis on the tricky parts of ads that whatever gender or culture bias they may contain gets covered up and forgotten. An ad may be the most unique, creative piece of unbiased work ever created, but if it is not remembered, then it is a failure. Only when society starts remembering the good things about ads will the message of them take precedence over the catchiness.