Questionnaire Design Coursework Essay Example | Topics and Well Written Essays - 2500 words

Questionnaire Design Coursework - Essay Example e present research is conducted to determine the role of direct marketing and its potential benefits for the companies to acquire a competitive advantage in the industries. The primary aim of the study is to investigate how direct marketing activities contributes to the creation of competitive advantages. Therefore, primary research is gathering primary data from the (N=20) respondents from the survey questionnaires. The other section of the report presents a brief discussion based on the information and responses obtained. The main objective of this study is to determine the potential advantages of direct marketing techniques and its role in the creation of competitive marketing strategies. On the basis of prose research objectives, the following are the research questions for the study: Keeping in the mind of research questions and objectives, research has conducted a survey to gather information. The questionnaire is a research instrument that contains written set of questions to gather information from the respondents. The researchers make use of questionnaires together information from the respondents about the specific issue or area aims to be investigated. The questionnaires are used to gather information and opinions from the researcher that is cheaper and convenient. The questionnaires developed for this research is based on the research objectives underlay to collect exploratory information to develop understanding of the research questions. The questionnaires is composed of 10 questions in total, in which question 1 and 2 refer to demographic characteristics of the respondents, whereas the rest 8 question are specifically related to the research questions. The questionnaires are composed of closed-ended as well as open-ended questionnaires. It indicates exploratory questionnaires are developed to address and evaluated to gather information. The responses obtained from the close-ended questionnaires are based on Likert scale ranging from 1 to 5. The